Spotify is testing a function that lets you create podcasts from within the app using Anchor, a podcast creation platform recently acquired by the Swedish streaming giant.
The unreleased feature – a ‘Create podcast’ button – was flagged by coder Jane Manchun Wong on a Twitter post. She reported that the button funnels users on Spotify to Anchor, and also spotlighted an Anchor promo page on the Brazilian version of Spotify.
Spotify is testing “Create podcast” button to funnel their app users to Anchor, a podcast creation platform that Spotify recently acquired
It’s interesting there is a Brazil version of the Anchor promo page
Spotify acquired Anchor and Gimlet Media – two New York-based podcast companies – in February for a combined deal of $343 million. The Anchor app lets you record a podcast with the press of a button, a feature that could soon be rolled out to Spotify in a public release.